Performance has become critical to the success of websites, and of e-commerce sites in particular. With customers expecting web pages to load increasingly faster, they will often lose patience, especially in a purchase process, if they have to wait for too long. The key question is figuring out how long each of the various pages can be allowed to take – at maximum – to load and present relevant content in the browser.

This leads to the next question: what is the relevant page content? What are the must-have elements, and which functions have to be accessible in order for the page to catch and retain the user’s attention? At OTTO we have been engaging with these questions for a number of years, and have made some interesting discoveries during this time.

OpenSpeedMonitor-on whiteIn this process, iteratec has been assisting us in designing the concept and taking the system into practice. Our collaboration over the past two years has produced a tool for measuring the performance of websites: the OpenSpeedMonitor, which we would like to introduce here.

Logo Velocity

Uwe Beßle and Nils Kuhn from iteratec will be presenting the tool on November 18-th at the Velocity Europe Conference event. In this first part of our interview, they give us an overview of the OpenSpeedMonitor tool and a taste of their Lightning Talk in Barcelona.